If you think games only appeal to kids, then you’re indeed wrong. Eighty-two percent of the gamers are 18 years of age or older! And marketers are really cashing on it! The trick is to use promotional games.
But how?
Well, let’s get into details–
In the world of technology where business growth thrives on marketing and promotions, ‘promotional games’ are proving to be the next big thing in the web marketing revolution. Business owners are now branding and making their business visible to users in a fun and interesting way and converting them into potential customers.
Whether it’s on an app-based promotional game or a flash-based, businesses want the best return on their investment in promotional games.
But how can they ensure that?
Who will take care of the business logic mapping?
And who can turn their million-dollar idea into a million-dollar revenue?
Companies making games while you make money! Yes, we said MONEY!!
There is an emerging trend of companies that are honing experts in creating ground-breaking promotional games using top-notch web and mobile technology. We know that promotional games are an exciting new way for users to learn about your business and the latest products.
The game development teams comprise talented programmers, mobile developers, animators, UI designers, project managers, and QA engineers. The developers have a knack for blending problem-solving techniques with an entertaining approach to deliver highly interactive and engaging promotional games. Companies further aim to provide expert guidance to the clients at every step of the game development. Right from the inception of the idea to mapping the strategies of your business within the framework of a game, we plan out everything for our client.
Know what games can do for you!
The ground rule is that games should be fun, so companies usually capitalize on the users’ penchant for such games.
The promotional games help you to:
- market new product releases
- enable users to invite other players
- increase clicks on your flash banner games
- advertise several third-party applications
- educate customers about your company in a fun and interactive way
- promote your business by offering CD handouts at corporate events and tradeshows
- drive customers to your website
- increase the reliability of your service and products
Promotional game features
Such games are built where they are integrated with all possible tools into your promotional game using high-end technology solutions such as:
- 2D and 3D modeling
- Quiz or action-based game
- Visual FX
- Sound FX
- Augmented reality techniques
- In-game purchases
- Full-cycle game development
- Third-party web service integration including special features like push notifications
- Integrated reality techniques
- Social network integration
- Advertising framework integration
- Media players integration
Benefits of making games promote your business
The ground rule is that games should be fun, so companies usually capitalize on the users’ penchant for such games.
Extremely High Engagement
One of the most crucial marketing KPIs is engagement since it tells us how deeply people are connected to your company. A game can keep users engaged for an average of three to ten minutes, whereas most apps can only maintain their attention for less than a minute. This indicates that players will spend significantly more time with your brand and, as a result, remember it better.
Superior content
You are undoubtedly aware that content is the most crucial element of digital media and that users value nothing above anything else. Games are excellent and highly valued content by users, especially if the audience is younger and more tech-savvy. This content need not be written or audiovisual.
Interactive Narration for Brands
It turns out that a good game can be storytelling, one in which the user is not a passive player but an active component of the story to be told before we discuss the significance of Brand Storytelling. Put another way, because storytelling enables direct user engagement with your brand, its advantages are increased manifold.
Increased recall of the message
This is the result of a fantastic game that was designed with careful consideration for its message; the example of Chipotle is a prime example since the game does a fantastic job of communicating the concept that the brand has become inextricably associated with sustainability. A game is an excellent tool for making a powerful and memorable point.
Faithfulness via amusement.
Don’t undervalue the fun factor—it has the power to convert inquisitive individuals into customers and customers into fans. As games naturally foster strong brand loyalty and even communities, just consider the potential impact of a game that is based on your company. All of a sudden, you have an army of devoted fans who are not only passionate about your game but also about your brand.
In a nutshell
Games have become more than just a time-pass activity now. There are tournaments that engulf a broader range of audiences. And then there are promotional aspects. Looking at the key features and benefits provided by a promotional game development firm, it becomes evident that the idea and approach a fruitful. So, create your roadmap and plan on getting your first promotional game developed today. Check out our other blogs for additional tips on iGaming, online gambling, and much more.
